Archie Bronson Outfit - Derdang Derdang (Domino)

In his 1913 manifesto for Futurist music, Luigi Russolo quoted from a letter by the movement's leader, Marinetti, which poetically used onomatopoeia to describe a battle during the Balkan Wars. ZANG-TUMB-TUUMB, as Marinetti rendered it, evoked the sound of Bulgarian siege cannons bombarding the Ottoman Turks. Later, NME scribe turned would-be record-label impresario Paul Morley took up Zang Tuum Tumb in order to name his label and, at the same time, wage war on the ideals of New Pop gone wrong.

Archie Bronson and his Outfit - Domino rekkuds latest great white hopes - has followed Marinetti's line by naming his debut album, Derdang Derdang. This tells you if not everything you need to know about Archie Bronson's outfit then certainly a great deal. All you people waiting for the latest band who sound a bit like all of the best post-punk bands of the early 80s can now relax: here they are. If you like Franz Ferdinand, Dogs Die in Hot Cars, We Are Scientists et cetera, et cetera, et cetera, you'll get a kick out of this. For everyone else, well it's just a case of yet one more band who sound a lot like every other band of the moment. There is precious little revolutionary zeal (so no Zang Tuum Tumb, then), and precious little variation to speak of between tunes. One goes Der DANG, der DANG, one goes DerDangDerDANG, one goes DangDANGderDANG.

I don't know how much more angular cerebral guitar music the world can take before it quite literally implodes in apathetic disgust. Talk about new pop gone wrong.

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